Home Towns Programme
In 2012, Gazprom Neft chose to combine all its social investment initiatives into a single umbrella programme called Home Towns, shifting focus from targeted support towards a social investment approach ensuring consistent improvement of living standards across the Company’s footprint. Today, this is one of the most successful and popular business initiatives for the development of local communities in Russia.
- building basic social infrastructure in the regions of operation;
- making comprehensive urban improvements;
- developing education, culture and sports;
- supporting creative industriesCreative industries refer to activities that have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.;
- promoting science amongst the youth.
- social and economic partnership agreements with authorities;
- the Company’s own initiatives;
- targeted corporate charity;
- volunteering support;
- grant competitions.
Assessment of social investments
Social projects are subject to review at each stage of a yearly cycle.
Home Towns outcomes
HOME TOWNS IN QUESTIONS AND ANSWERS
About the programme
We believe that support of projects spanning a broad spectrum of public interests can improve the quality of life. This is why our efforts target such areas as access to culture and sports, urban infrastructure, aid to young talent, and support of social enthusiasts’ improvement initiatives.
In 2018, the Home Town’s portfolio combined some large-scale national and international projects run annually and a variety of smaller local volunteer campaigns, all of which are vital for regional development.
About the approach
Our investments in creative and socially important projects set stage for a sustainable and comprehensive development across our footprint, and their positive outcomes encourage people to take part in new projects running independently of Home Towns.
When we were launching Home Towns in 2012, we sought to transition from conventional sponsorship and charity to a social investment format. Our experience shows that was the right choice. We would not have been able to make changes we see in our regions of operation without a massive support and engagement of local communities.
About the future
In 2019, Home Towns will focus on digital communication formats. We will increasingly rely on two-way communications and cutting-edge tools to engage people in social life, and place a stronger emphasis on online education, exchange of hands-on knowledge and building horizontal ties. A good example of such interactions is the social investment forum where volunteers, grantees and programme partners can meet and share their experience and best practices. Today, Home Towns is truly a community of those who care.
Home Towns is also a massive volunteer movement driven by local activists, programme partners and by now over 4,700 Gazprom Neft employees. All of them make personal contributions to improving the towns where they were born and raised, or where they moved to work and live with their families.
In 2018, active volunteers, winners of Gazprom Neft grants, and the Company’s partners in key projects became the first ambassadors of Home Towns. Programme ambassadors are people with a proven social track record, leaders capable of building a creative and engaging environment to support further transformation. This goal is similar to the one that we set ourselves in corporate development as we seek to establish new leadership in business. Unlocking your own potential is only half the battle. You cannot fully succeed without helping others fulfil themselves to the best of their ability.
Social and economic agreements
As part of its social and economic agreements with regional governments, Gazprom Neft invests in building and upgrading local infrastructure, while also providing charitable assistance and supporting indigenous northern minorities. In 2018, the Company put into effect social and economic agreements with governments across 26 Russian regions and 20 municipalities. In furtherance of these agreements, we made ₽ 4.3 bn worth of investments in social projects.
- repairing and landscaping kindergartens in Samorodovo town and Berdyanka, Kuvay and Ivanovka villages;
- repairing schools in Perevolotsky, Samorodovo, Chkalov towns and Sudbodarovka, Kuvay and Platovka villages;
- repairing community centres in Karavanny town and Pretoriya village.
Yamal-Nenets Autonomous Area
- constructing the Yamal-Arena multi-purpose sports facility in Salekhard;
- creating a public garden in Krasnoselkup village;
- constructing residential houses in Novy Port village.
- repairing the central stadium in Parabel village;
- repairing a school in Kargasok village.
Khanty-Mansi Autonomous Area – Yugra
- constructing a 120-apartment house in Khanty-Mansiysk;
- constructing a covered ice hockey pavilion in Novoagansk settlement;
- creating a public garden in Elizarovo village;
- establishing playgrounds in Repolovo, Sibirsky and Batovo villages;
- repairing schools in Sibirsky and Krasnoleninsky villages.
Volunteering is the backbone of the Company’s Home Towns programme. Overall, the Company saw some 4,773 employees come up with their own ideas, team up with other volunteers or launch their own projects as part of the dedicated corporate contest. In 2018, the volunteering contest received 157 applications, with 84 of them put into action and supported by the Company. Its grant fund totalled ₽ 4.4 m.
In addition to implementing their initiatives, corporate volunteers can develop teamwork and project management skills.
Key volunteering projects in 2018:
- partnership with the Anton’s Right Here social habilitationHabilitation is a set of medical and/or social initiatives to help the disabled adapt to social environment or a specific activity. centre for adult autists. The Company’s employees offer comprehensive support, including crafting souvenirs together with the centre’s students over the year. These are sold at the Christmas charity auction and fairs in Gazprom Neft’s offices;
- cooperation with the Raoul charity foundation. Together with the foundation Gazprom Neft’s volunteers provide alumni of St Petersburg and Leningrad Region orphanages and boarding schools with career and welfare guidance and help them adapt to the new social environment. In 2018, 181 alumni received support and more than 80 found a permanent or temporary job;
- Blood Donor Day. In 2018, 1,494 people took part in Gazprom Neft’s corporate blood donation initiatives;
- mutual aid fund. Since 2010, the fund has been providing aid to Gazprom Neft’s employees in hardship.